The sketchbook pages that can be seen below showcase feedback from Tina on the Microsoft meeting held on 30/09/20, early script development for the final dialogue spoken within the advert (Including final track chosen from the Adobe Audition session performed on 03/10/20) to extra notes documenting further research in producing the final logo animation. A page was also dedicated to the development of ‘The Process Book’ as well;
PNG Files linked below showcase the final logo separated in individual files with a transparent background. This was done so separate animations can be done on the letters and paint strokes to make the final animation appear seamless within the final Village Advert. The final logo was animated separately from the advert on After Effects;
The Final PNG File below depicts the final Logo (and extra information for the ‘Stukely Parish’ website) that will be depicted in the final Village Advert:
The First Draft of the ‘Village Advert’ with the ‘Final Logo Animation’ can be seen embedded below with the Royalty Free Music ‘Memories’ from http://www.bensound.com. Video was produced on 04/10/20:
Three photos below depict the equipment I used to record the footage which can be seen in the embedded YouTube link above. The equipment in question consists of a Canon EOS 4000D Camera and a Manfrotto Tripod. The day the footage was shot went very well throughout the afternoon;
‘Canon EOS 4000D Camera’. 
‘Manfrotto Tripod’ 
‘Battery Charger with SD Card’
Further Development on the Advert can be seen below with an email from Tina (Tutor) providing critiques on how the ad itself can be better presented. The two ‘Lumetri Effects’ used on Premier pro for a select few clips within the ad is also seen below. The effects were added to make the footage more in sync with the family friendly; several of the clips were more brighter and clearer in presentation than others:
The final edit of the film with a slightly tweaked logo animation transition can be seen embedded below;
Link to original Word Document that contains all the Harvard Referenced Research performed within Weeks 1 and 2;
Screenshots (Microsoft Teams Meeting. 07/10/20) and a Sketchbook Page highlighting key notes and critiques both what I received and what I given out to both Carla and Manon (fellow colleagues in the course);
The embedded Unlisted YouTube link showcases the final version of the advert applying the feedback provided by Carla and Manon (Fellow colleagues in the colleges) earlier in the Microsoft Teams Meeting at 07/10/20. Although the feedback was helpful and did improve the advert there are still a issues with the final presentation with some edited footage being more oversaturated than others. Despite this the first project went well overall;
The link that is placed below contains the sources to various Research Sites and Videos that I overlooked during Weeks 1 and 2 for Project 1. All Links are Harvard Referenced;
Final Thoughts/Evaluation of the First Pilot Project:
The positives aspects that can be found within the first pilot project, in the form of the mini-documentary, is how smoothly the developmental process proved to be despite the restrictions imposed during the Covid-19 Pandemic in 2020 at the time this evaluation is written. The written and verbal feedback picked up within the Microsoft Teams Meetings in relation to the mini-documentary proved to be very productive into producing a more structured edited production.
However, the negatives that were prevalent in the project is once again related to the Covid-19 Pandemic which made it difficult to gain access to the university initially, thus why the footage which was shot appeared lower in quality due to usage of a camera I have at home rather than the higher quality equipment the student services provide within the university.
Improvements which will be implemented in the future if I produce a documentary production is to involve a group of people within and outside the university who work on specific areas of a documentary production which was absent in the original developmental process for this project. As a result of this absence, the mini-documentary was lower in quality in comparison to similar productions I done for the Digital Media course in past modules over the last few years.
Final thoughts I have overall after completing the work for the first pilot project is although I managed to put together a short and informative mock advert that delivers on what its suppose to be within a short period of time, it has become apparent that I tried to produce a production that needed more time to be the appropriate quality it needed to be as well as the realisation that a group collaboration with other creatives was also needed to improve the quality of the production as was the case in the third pilot project.
Callum Forster 