VJ Project. Semester 2. Further Development. Week 7 Part 2. (Thursday and Friday).

The PNG’s that can be seen below depict the two backgrounds I produced for the VJ Animation which will be part or at least considered for the final animation Sequence opposite Marta’s, Hannah’s and Sandra’s work (Sandra being a late addition to the team opposite myself, Marta, Hannah and Tara);

Background 1 (Sea)

Background 2 (Nature)

Further Screenshots depict the ongoing discussion/development on the group chat on Messenger app and Whatapp. The title of the groups animation will be titled ‘The Sense of Imagination’ linking to the final idea of how music/sound (Sense) can ignite other faculties within the very core of our being (Imagination) with the female figure representing this throughout. A song will be used to provoke the transitions within the animation;

The storyboards (Both written and visual) can be seen below depicting the rough layout of how the animation is produced and how it will appear visually. A step by step of the assets used was also written down further elaborate on the said VJ Animation;

The text/words that will be considered for the final VJ Animation can also be seen below. the font being ‘Hiragino Maru Gothic Pro’ which will placed within the animation stills (Infront/Behind portrait of woman, background etc.) ;

Martas Fonts

Further Development was later discussed in Week 7 on the WhatsApp (Phone Numbers Blanked out for individuals privacy within group) with further Assets provided as well as the final group meetings and sessions dedicated to refining animation (Tara being tasked to create different variant of music for VJ Animation);

unnamed[5]

VJ Project. Semester 2. Further Development. Week 7 Part 1.

The screenshots below depict further discussion within the Group Chat (Messenger App) and the idea slowly coming to fruition;

Letterpress Project. Week 5/6. Semester 2 (Part 2).

This post showcases the three digital experiments utilising the letterpress prints from the practical session. Experiments 1 and 2 depicting the blend of Analog and Digital which is ever present in the modern age. Experiment 3 mimicking the aesthetic of a front book cover and Experiment 4 being the more abstract concept in creating a human figure out of the prints available. Photoshop was the main programme that create the outcomes presented within his post;

Screen Shot 2019-03-08 at 13.37.01 — Experiment 1

Screen Shot 2019-03-08 at 14.27.25 — Experiment 2

Screen Shot 2019-03-08 at 14.56.49 — Experiment 3

Screen Shot 2019-03-08 at 15.44.33 — Experiment 4

After receiving feedback from the class as well as Tina (Main Tutor) in relation to the Week 12 Presentation it has became apparent that the first tweaked print I produced for the letterpress project was the strongest of the four. As a result, extra comments were made on how the said digital print can be further improved in presentation with the main points being to fill out the background more with crosses in a darker shade of red with the orange square containing the phrase ‘Free Your Digital’ having lower opacity due to it not blending with the overall aesthetic of the digital print.
I considered the criticisms made I quickly applied it to the print to create a more polished outcome which I feel appears more superior over the initial experimentation which didn’t convey the intention of showing the clear blend between Analog and Digital. The Final Digital Print in question for the Letterpress Project can be seen below;

Final Experimentation (Letterpress project)

VJ Project. Pleasure Principle Research and Early Development within Group. Semester 2. Week 6. Part 1.

Screenshot that can be seen below depicts the first mind map (Development) within the Group I’m in labelled Group 7. Further Development will be showcased in future blogs to depict the evolving, creative process.

unnamed[1]

After the session the group as a whole set out the task for everyone to do a select few drawings on two/three ideas that were discussed during the first meet up. The drawings I produced expand on Idea 1 (Girl with headphones) and 2 (Human Architecture vs. Nature) which can be seen below;

First Part of animation starts with girl with calm, indifferent expression with the sequence that occurs when theres high volume the face distorts and lights up to a psychedelic wormhole with the inside of the mouth mimicking the presentation of a Kaleidoscope.

0-1 — Image that appears when theres low volume is a plain building floating in a greyish blue void while at High Volume the wildlife (Nature) starts to cover the building until its its completely covered when music/noise is at its highest volume.

Both Drawings were posted on the Group Chat set up on the ‘Messenger’ app which provides that main means of communication the four members (Including myself) within the group. Sketches from the other members of the group will be posted in a future post.

The Digital Drawing and Gif that can be seen below depict the rough realisation of the ideas originally conceived in the first group meeting. The said drawing/gif produced Marta (One of the three other members opposite me in the group);

unnamed[1] — Digital Drawing (Photoshop/Illustrator).

Screenshots of the VJ Group Chat on the Messenger App during Week 6 can be seen below;

Research into the term ‘Pleasure Principle‘ can be seen below;

The Term ‘Pleasure Principle’ was originally coined by the late Sigmund Freud which used to describe the motions and drives of individuals who seek pleasure or avoid pain. He argued that said individuals can go to great lengths to avoid pain in any form especially during a state of weakness or vulnerability.
Within Psychoanalytic Theory, the ‘id’ (One of three components within Freud’s Structural Model of psychology) is part of the unconscious dedicated to pleasure and base drives, Pleasure Principle is driven by this ‘id’.

Freud even proposed his ‘id’ concept defines the personality formed in early childhood and infancy (Ego and Superego developing shortly after that). Despite the principle influencing children to grow up in a realistic fashion of obtaining pleasures without overlooking the restraints of reality, there are still people who suffer from anxiety, depression and other behavioural disturbances when their needs for pleasure are not accomplished.
Some people even engage in self-defeating activities to uncover hidden pleasures that may or may not prop up in said negative situations. An example of this would be gaining pleasure from an apology, either from them give it out or from the other individual/s, after a verbal or physical fight. These behaviours only end if the pain supersedes the temporary pleasure.
Modern Psychologists, however, do not follow the guidelines set out by Freud’s theory although the pleasure principle in question as well as other related concepts are still often used/referred to within therapy. ‘Cognitive behavioural therapy’ can help to handle and rid of their self-defeating thoughts to maximise pleasure as well as minimize the suffering that occurs within both emotional and physical pain

Good Therapy, 2015. Pleasure Principle. [online] Available at: <https://www.goodtherapy.org/blog/psychpedia/pleasure-principle> [Accessed 07 March 2019].

Letterpress Project. Week 5/6. Semester 2 (Part 1).

The images below showcase the selected letterpress prints produced during the analogue lesson in Week 5 which will be combined and tweaked for the digital renditions;

Screen Shot 2019-03-07 at 13.37.11

Semester 2. Assignment 4 ‘Digital vs Analog Report’ (Week 4/5).

The basic definition for Analog and Digital as well as the main similarities and differences can be broken down below;

Analog technology transforms information into electric pulses of varying amplitude while Digital technology translate information into binary format (Numbers, zero or one) where each bit is representative of two distinct amplitudes.

Analog Technology is not flexible while Digital technology is more flexible when implemented. However, the cost of having Analog Technology is low and portable while Digital Technology is very costly and not easily portable (Depending upon the digital tool). Both Analog and Digital Technology are similar due to both being used to transmit information through electric signals.

Diffen, 2012. Analog vs. Digital. [online] Available at: <https://www.diffen.com/difference/Analog_vs_Digital> [Accessed 20 February 2019].

Analog (35mm Film etc.);

Analogy Imagery within a filmstrip are expendable with light travelling through the cameras lens to strike the film (35mm) and spark a chemical reaction. This was often expensive, time consuming and very difficult to take from one location to another. Despite advances in Digital Technology, the Analog camera is still used for superior image quality and speed capability due to technical components that a Digital Camera lacks.

Digital (Film Cameras);

Unlike Analog Film, the light travelling down the lens of the camera transforms into electronic signals. In other words, information can be transferred or manipulated remotely rather than using a cable or tool to build up a physical network which Analog often requires.

Unlike Digital and Analog Photography Camera’s, Film Camera’s create a long line of photos that are sped through a device to mimic the illusion of movement despite the use of a long line of still images.

Q-SEE, 2018. WHAT IS THE DIFFERENCE BETWEEN ANALOG CAMERAS AND DIGITAL CAMERAS?. [online] Available at: <https://q-see.com/blogs/q-see/what-is-the-difference-between-analog-and-digital> [Accessed 20 February 2019].

Analogue (35mm Film for Photographs);

The components that make an Analog Camera what it is comprises of a ‘light meter’ which utilises light falling on the photocell to generate an electrical current which moves a needle across a scale; the brighter the light within the location you shot, the greater the movement within the photograph itself. This device is also found within Digital Camera’s demonstrating the blend of the Old and New Media.

Digital (Digital Camera’s);

A Digital Camera for Photography provides the opportunity to tweak the photo on the spot rather than transferring the image to another device with options like image exposure to providing added tweaks which wouldn’t be possible with an Analog Camera due to its basic function and lack of opportunities to rectify mistakes.

The prominent trait that both Analog and Digital Camera’s for Photography have is the focus on producing one individual image rather than capturing a situation through multiple shots to create a motion picture. The blend of applying the ‘light meter’ to both Analog and Digital are also what links them together as referred to earlier in this report.

Quora, 2017. How do analog and digital photography differ?. [online] Available at <https://www.quora.com/How-do-analog-and-digital-photography-differ> [Accessed 20 February 2019].

Analogue (Painting);

Analog painting requires the use of coloured pigments in physical form with various density and blending properties once applied to create a portrait, landscape or post-modern piece with the craft itself often requiring a long time to master the understanding of colour, light and techniques to avoid mistakes that can ruin a piece before it’s taken a form.

Digital (Adobe Programmes, Photoshop etc.);

The inclusion of Digital Art, like Digital Cameras for Film and Photography, use numerical and binary algorithms and data to process and manipulate information rather than the expendable and expensive physical items often associated to Analog practises. More features are provided to undo mistakes and tweak the digital paintings without losing the work in one sitting which is common with Analog painting.

The trait that is reoccurring from Analog to Digital Painting is the use of chaos through coloured patches layered overtime to create a figure or landscape which requires talent in knowing how to manipulate the chaotic process in a more structured fashion which, as was stated in earlier in this report, requires large amounts of time understanding and practicing the craft by applying a combination of different thought processes. Analog and Digital Technologies having little affect on improving or taking aspects away from this unique medium.

EVANTO TUTS+, 2015. Digital Drawing vs. Digital Painting: What’s the Difference?. [online] Available at: <https://design.tutsplus.com/articles/digital-drawing-vs-digital-painting-whats-the-difference–cms-23972> [Accessed 20 February 2019].

Preparation for Typography Workshop ‘Week 6’ can be seen below (Bring Work Clothes as it can their will be ink and mess that can ruin normal clothing):

Individual Words;

Trifle, Scorn, Twas Brillig, Mimsy, Crottle, Perpendicular, Bagsy, Chockablock, Cream Crackered, Geezer, Lurgy, Wally, Faff, Doddle.

EveningStandard, 2018. 88 very British phrases that will confuse anybody who didn’t grow up in the UK. [online] Available at: <https://www.standard.co.uk/lifestyle/london-life/88-british-phrases-that-confuse-anybody-who-didnt-grow-up-in-the-uk-a3686021.html> [Accessed 20 February 2019].

Poem Extract (The Magic Wood by Henry Treece);

The wood is full of shining eyes,
The wood is full of creeping feet,
The wood is full of tiny cries;
You must not go to the wood at night!

He sang me a song in backwards words
And drew me a dragon in the air
I saw his teeth through the back of his head
And a rat’s eyes winking from his hair.

LIVEJOURNAL, 2001. The Magic Wood by Henry Treece. [online] Available at: <https://maboo.livejournal.com/12855.html> [Accessed 20 February 2019].

Song Lyrics (The Small Face’s: All Or Nothing);

(All or nothing)
For me, for me, for me we’re not children
(All or nothing)
To keep on working out for me
(All or nothing)
For me, for me, for me
Come on children, yeah
(All or nothing)
Yeah, yeah, yeah
(All or nothing)
I guess I’m singin’ to myself
(All or nothing)
For me, yeah

Genius, 2019. The small faces all or nothing lyrics. [online] Available at:<https://genius.com/The-small-faces-all-or-nothing-lyrics> [Accessed 20 February 2019].

Semester 2. Final Presentation Development 2. London Is Open. Tweaked ‘Back Banner’ after Feedback.

Screen Shot 2019-02-19 at 15.47.07 Screen Shot 2019-02-19 at 16.53.29 Screen Shot 2019-02-19 at 17.00.04

The screenshots Above depict the final presentation that I tweaked with the rest of the group for Tuesday 19th February 2019 with added slides that were not included in the final presentation.

Tweaked ‘Back Banner’ (Produced after Feedback given during Week 12);

After receiving feedback from Tina (Main Tutor) and rest of the class when presenting the groups final front and back banners for the ‘London Is Open Project’, there was positive feedback to be had on the how the Final Front Banner appeared as well as the general Data-Driven concept behind our group work.

The only Criticisms that were made in relation to the work we produced as group was upon the Final Back Banner itself which is comprised of the design being too cluttered due to many objects taking up space with the recommendation of applying more focus on the one question being the Hashtag ‘What’s Your Story’ and the title of the campaign ‘London Is Open’ with the three boxes taking up the remainder of the space rather than the other questions that was initial on the Back Banner.

During the process of tweaking the Final Front Banner following the feedback given prior we, as a group, decided to stick with a consistent font choice with the chosen font being ‘Futura’. This was considered due to key piece of feedback being heavily focused on reducing as much clutter as possible as well as create a more consistent and unified presentation which was not present in the original version we produced.

Apart from the changes mentioned above the general colour scheme throughout as well as the concept behind how the digital screens presenting the general public’s tweets are still left to their initial conception from the beginning of the projects early group chats.

The final tweaked banner in question can be seen below;

Tweaked Back Bannner (After Feedback)

Semester 2. Final Presentation Development 1. London Is Open.

The screenshots seen below showcases the powerpoint presentation initially created by the group before the added feedback given after showcasing initial presentation (Powerpoint Presentation created by Tara); Screen Shot 2019-02-19 at 11.15.58 Screen Shot 2019-02-19 at 15.47.38

Screen Shot 2019-02-19 at 15.49.11

The feedback given to the original presentation can be seen below depicted in written form. Strengths being clear presentation of ideas while the common weaknesses are found in the layout of the presentation itself as well as the screens needing more tweaks to have a more unified precence indicating the group work that has been applied;

unnamed

Semester 2. Group Work, Further Banner Development. London is Open.

Presentation to Group/Group Work preparation for Final Presentation. Week 3;

Both banners presented are produced after iteration/feedback from the week prior=

First Front Banner (Big Ben);

The front banner design I produced within the group centres around showcasing of representing a certain demographic of people with a flag superimposed over a monument from the demographics original background.

A static animation will be presented on the front banner with three slides. First being Big ben on its own, after 10/30 seconds it transitions to the union jack over the big ben. Then after another 30 seconds the hashtag ‘London Is Open’ and Demographic Percentage will be present before fading to blue background briefly before starting the cycle of animation again.

Second Front Banner (What’s Your Story);

Minimalist design with the phrase ‘What’s Your Story’ dominating the space of the banner with the hashtag also enlarged to a large size. Although my design doesn’t include this visual feature, the use of a large digital screen (White Circle) will be displaying chosen stories from the viral campaign ‘What’s Your Story’ which will retrieve stories from people of different background recounting their experiences of the city itself

The Back Panel would be similar to the Second Front Banner but with space in the middle (White Circle?) to display the changing viral stories picked from social media (Twitter Viral Campaign). The stories that will be brief paragraphs will change every 15/30 minutes. The Phrase ‘What’s Your Story’ will still be present above the viral tweets with the hashtag below the stories in question.

Iteration/Feedback from Class;

Create/Provide Different Fonts (Too Bold).
Maybe not use the ’White British’ Poster design. Provides a political edge that is not wanted for this campaign.
‘What’s Your Story’ is a good concept.
The use of Iconic Buildings is also a good concept providing an appealing presentation due to the use of colours.
Make Stats More Uniform. This will lead to the group forming statistics centre around the various nationalities within London.

PDF Links and Screenshots of the final front banner and the back banner I designed after feedback from the groups within the class;

Front Banner.

Back Banner.

First Banner (Week 3)Second Front Banner 2 (Week 3)

The final back panel which will be considered for the final group presentation for Tuesday 19th February 2019 can be seen below (Tweets/Stories placed within white boxes opposite three key questions asked by our mock campaign);

Screen Shot 2019-02-12 at 16.24.59

Final Back Banner 1

The two screenshots below showcase the notes and early planning the group had before developing the final presentation for Tuesday 19th February 2019;

unnamed unnamed-1

Semester 2. Banner Designs (Two Front Designs). Group Work.

Screen Shot 2019-02-05 at 15.43.26 — Before Iteration/Feedback.

Screen Shot 2019-02-05 at 16.11.23 — After Iteration/Feedback.

First Banner (Above).

Screenshots of First Front Panel Development;

This slideshow requires JavaScript.

Images used for First Front Banner (Added HARVARD Refrences);

Twitter Logo (Above);

kisspng, 2018. Icon Logo Clip art- Twitter logo PNG. [image online]
<https://www.kisspng.com/png-twitter-logo-png-19773/> [Accessed 05 February 2019].

8-universityof — Phys.org, 2017. Researchers measure Big Ben’s bong. [image online] Available at: <https://www.google.co.uk/search?biw=1324&bih=877&tbm=isch&sa=1&ei=YJdZXPTPKcSp1fAPveeK4Ag&q=big+ben&oq=big+ben&gs_l=img.1.0.0j0i67j0j0i67l2j0l3j0i67l2.47160.52564..54244…1.0..0.63.1439.28……0….1..gws-wiz-img…..0..0i24j0i8i30.FMoFORM6O-I#imgrc=r0D53tWqc03xeM:> [Accessed 05 February 2019].

Party Packs, 2019. British Union Jack Themed Flag Banner-120cm × 30cm. [image online] Available at:
< https://www.partypacks.co.uk/british-union-jack-themed-flag-banner-120cm-x-30cm-pid87719.html> [Accessed 05 February 2019].

First Front Panel Iteration (Feedback on First Panel);

Feedback from Fabiano and Christian (Fellow Students within the Course) recommended to fill out the empty space within the First Front Banner itself with the fonts enlarged to fill out said space. The fonts being ‘Average Percentage’ and ‘London Is Open’ ‘Marker Felt’ Format.

Tina (Main Tutor) also recommended to replace the sky with a more attractive, less detailed background so the focus is on the Big Ben itself which is already highly detailed. I will provide a lighter blue behind the twitter logo to make it stand out more as well as turn the fonts in a different direction. ‘After Iteration’ is the outcome of applying said feedback.

Website Used to gain Data for First Front Banner (Harvard Reference);

World Population Review, 2018. London Population 2019. [online] Available at:
<http://worldpopulationreview.com/world-cities/london-population/> [Accessed 05 October 2019].

Second Front Panel Before Iteration/Feedback (Below);

Screen Shot 2019-02-05 at 17.52.57

Feedback/Iteration on Second Front Panel Design (Tasarla, Sasha and Jacob.);

The main criticisms that were pointed out during their overview of my first attempt at the second front panel is the over-complication of the fonts used throughout, all three agreeing it should all have one font type (‘Cooper Std’ being the chosen font).

Reductions of colours is also referred to make it easier on the eye as well as make the panel more direct in presenting its subject matter. Size of font, like the first panel design, was also suggested to be more bigger in scope so the message/slogan and hashtag are more prominent, making it clear to the passing audience what the panel is promoting and what question it poses towards them.

Second Front Panel After Iteration/Feedback (Below);

Screen Shot 2019-02-06 at 15.07.44

I felt the criticism provided for both the front panel designs were very informative and encouraged me create better outcomes of presentation with simplification, limited colour palettes and more direct use of imagery being the main points made and implemented in later version.

Three Source Images that provided further basis on what the two panel designs should look like with added iterations and feedback (Below);

cat2 1046x616_lookup vistar_ad