The screenshots Above depict the final presentation that I tweaked with the rest of the group for Tuesday 19th February 2019 with added slides that were not included in the final presentation.

Tweaked ‘Back Banner’ (Produced after Feedback given during Week 12);

After receiving feedback from Tina (Main Tutor) and rest of the class when presenting the groups final front and back banners for the ‘London Is Open Project’, there was positive feedback to be had on the how the Final Front Banner appeared as well as the general Data-Driven concept behind our group work.

The only Criticisms that were made in relation to the work we produced as group was upon the Final Back Banner itself which is comprised of the design being too cluttered due to many objects taking up space with the recommendation of applying more focus on the one question being the Hashtag ‘What’s Your Story’ and the title of the campaign ‘London Is Open’ with the three boxes taking up the remainder of the space rather than the other questions that was initial on the Back Banner.

During the process of tweaking the Final Front Banner following the feedback given prior we, as a group, decided to stick with a consistent font choice with the chosen font being ‘Futura’. This was considered due to key piece of feedback being heavily focused on reducing as much clutter as possible as well as create a more consistent and unified presentation which was not present in the original version we produced.

Apart from the changes mentioned above the general colour scheme throughout as well as the concept behind how the digital screens presenting the general public’s tweets are still left to their initial conception from the beginning of the projects early group chats.

The final tweaked banner in question can be seen below;

The screenshots seen below showcases the powerpoint presentation initially created by the group before the added feedback given after showcasing initial presentation (Powerpoint Presentation created by Tara);

The feedback given to the original presentation can be seen below depicted in written form. Strengths being clear presentation of ideas while the common weaknesses are found in the layout of the presentation itself as well as the screens needing more tweaks to have a more unified precence indicating the group work that has been applied;

Presentation to Group/Group Work preparation for Final Presentation. Week 3;

Both banners presented are produced after iteration/feedback from the week prior=

First Front Banner (Big Ben);

The front banner design I produced within the group centres around showcasing of representing a certain demographic of people with a flag superimposed over a monument from the demographics original background.

A static animation will be presented on the front banner with three slides. First being Big ben on its own, after 10/30 seconds it transitions to the union jack over the big ben. Then after another 30 seconds the hashtag ‘London Is Open’ and Demographic Percentage will be present before fading to blue background briefly before starting the cycle of animation again.

Second Front Banner (What’s Your Story);

Minimalist design with the phrase ‘What’s Your Story’ dominating the space of the banner with the hashtag also enlarged to a large size. Although my design doesn’t include this visual feature, the use of a large digital screen (White Circle) will be displaying chosen stories from the viral campaign ‘What’s Your Story’ which will retrieve stories from people of different background recounting their experiences of the city itself

The Back Panel would be similar to the Second Front Banner but with space in the middle (White Circle?) to display the changing viral stories picked from social media (Twitter Viral Campaign). The stories that will be brief paragraphs will change every 15/30 minutes. The Phrase ‘What’s Your Story’ will still be present above the viral tweets with the hashtag below the stories in question.

Iteration/Feedback from Class;

• Create/Provide Different Fonts (Too Bold).
• Maybe not use the ’White British’ Poster design. Provides a political edge that is not wanted for this campaign.
• ‘What’s Your Story’ is a good concept.
• The use of Iconic Buildings is also a good concept providing an appealing presentation due to the use of colours.
• Make Stats More Uniform. This will lead to the group forming statistics centre around the various nationalities within London.

PDF Links and Screenshots of the final front banner and the back banner I designed after feedback from the groups within the class;

Front Banner.

Back Banner.

First Banner (Week 3)Second Front Banner 2 (Week 3)

The final back panel which will be considered for the final group presentation for Tuesday 19th February 2019 can be seen below (Tweets/Stories placed within white boxes opposite three key questions asked by our mock campaign);

Final Back Banner 1

The two screenshots below showcase the notes and early planning the group had before developing the final presentation for Tuesday 19th February 2019;

First Banner (Above).

Screenshots of First Front Panel Development;

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Images used for First Front Banner (Added HARVARD Refrences);

Twitter Logo (Above);

kisspng, 2018. Icon Logo Clip art- Twitter logo PNG. [image online]
<https://www.kisspng.com/png-twitter-logo-png-19773/&gt; [Accessed 05 February 2019].

Party Packs, 2019. British Union Jack Themed Flag Banner-120cm × 30cm. [image online] Available at:
< https://www.partypacks.co.uk/british-union-jack-themed-flag-banner-120cm-x-30cm-pid87719.html&gt; [Accessed 05 February 2019].

First Front Panel Iteration (Feedback on First Panel);

Feedback from Fabiano and Christian (Fellow Students within the Course) recommended to fill out the empty space within the First Front Banner itself with the fonts enlarged to fill out said space. The fonts being ‘Average Percentage’ and ‘London Is Open’ ‘Marker Felt’ Format.

Tina (Main Tutor) also recommended to replace the sky with a more attractive, less detailed background so the focus is on the Big Ben itself which is already highly detailed. I will provide a lighter blue behind the twitter logo to make it stand out more as well as turn the fonts in a different direction. ‘After Iteration’ is the outcome of applying said feedback.

Website Used to gain Data for First Front Banner (Harvard Reference);

World Population Review, 2018. London Population 2019. [online] Available at:
<http://worldpopulationreview.com/world-cities/london-population/&gt; [Accessed 05 October 2019].

Second Front Panel Before Iteration/Feedback (Below);

Feedback/Iteration on Second Front Panel Design (Tasarla, Sasha and Jacob.);

The main criticisms that were pointed out during their overview of my first attempt at the second front panel is the over-complication of the fonts used throughout, all three agreeing it should all have one font type (‘Cooper Std’ being the chosen font).

Reductions of colours is also referred to make it easier on the eye as well as make the panel more direct in presenting its subject matter. Size of font, like the first panel design, was also suggested to be more bigger in scope so the message/slogan and hashtag are more prominent, making it clear to the passing audience what the panel is promoting and what question it poses towards them.

Second Front Panel After Iteration/Feedback (Below);

• I felt the criticism provided for both the front panel designs were very informative and encouraged me create better outcomes of presentation with simplification, limited colour palettes and more direct use of imagery being the main points made and implemented in later version.

Three Source Images that provided further basis on what the two panel designs should look like with added iterations and feedback (Below);

Images used for Research (Banner/Panel Inspiration) ‘Above’;

CMO.com, 2016. Out-Of-Home Advertising Experiancing A Renaissance. [online] Available at:
<https://www.cmo.com/features/articles/2016/7/19/outofhome-advertising-experiencing-a-renaissance.html#gs.HrmHRFVm&gt; [Accessed 05 February 2019].
AdAge, 2016. VISTAR ENHANCES OUT-OF-HOME TARGETING WITH BRANDS’ OWN DATA. [online] Available at:
<https://adage.com/article/digital/vistar-offers-ooh-ads-based-location-customer-data/306882/&gt; [Accessed 05 February 2019].
Broadsign, 2017. DIGITAL IS THEFUTURE OF OUT-OF-HOME. [online] Available at:
<https://broadsign.com/blog/digital-is-the-future-of-out-of-home/&gt; [Accessed 05 February 2019].

Slideshow of Fonts originally created for Second Front Panel;

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After Further discussion within the group it was unanimously agreed that the ‘recycling’ theme should be scrapped to focus on the ‘monument shaped flags’ idea from earlier discussion. This was decided as it links more to the Storytelling factor of the project which this would require individuals to write their own or family/friends stories linked to migration or heritage (Linking to prominent demographics within London).

The ‘digital marketing’ that this idea will utilise is the use of a certain number of retweets of shorts stories (Paragraphs) under the hashtag ‘What’s Your Story’ or ‘London Is Open’. Selected tweets/stories  from viral campaign will be shown on the back panel liking to the image presentation of the front panel. Story/Tweet changes every 30 minutes or Hour while still linking to what was presented in the front panel (Five/Six stories on a loop in static animation for Back Panel?).

Sheet depicting final Idea (Flag shaped as monuments) within group (Above).

The Group I’m in are comprised of Fabiano, Tara and Andrew. Image above showcase mind map produced during Week 1 with Tara and Fabiano.

Three Ideas presentation to group for Week 2 presented below;

Three possible ideas for ‘London is Open’ campaign and one idea expanded on how the Data Driven Digital Marketing will affect it (Audience interaction with billboard and results billboard will produce as a consequence of said interaction);

1. Try to create the hastag #hatch, a baby chick would appear from an egg after a certain number of tweets/retweets with the main hashtag trending the London is Open Twitter account. Meaning refers to London is open for new beginnings and welcomes the unexpected.

2. Expansion on brief outline of Idea 4 from previous group discussion with new elements provided by myself; after a number of people hashtag a love heart symbol the heart made up of a collage of multinational flags will burst (fireworks) with the slogan ‘Love is London, #London is Open’ appearing for brief period of time before turning back to the heart again.

3. The hashtag #bekind or #support can be become viral by having people take photos of themselves committing kindness to another human being. After a certain number of tweets/retweet and photos, the two hands shaking each other/two people hugging/flower (Black outlines, simplified, style of maker pen?) with the slogan #London is Open below, the image (hand Shaking etc.) will fill with a collage of all the photos that went viral on Twitter/Facebook/Instagram with the word ‘Always’ appearing below the #London is Open slogan for a period of time before disappearing. Each billboard can have a different array of collaged images. This connects to warm sentiment of the London is Open campaign in regards to showing compassion to one’s fellow man; this would also help to spread kindness, maturity and respect between the various individuals within London.

The Idea I feel would be the most affective in showcasing what the campaign ‘#London is Open’ is all about is the third idea involving the photo collages and hashtag #support. This would not only bring out the best in people during this troubled political climate but also provide a lovely piece on the billboards down oxford street showcasing the preferred universal quality of providing support, kindness and respect to whoever needs it’s. This will also instill more maturity and provide purpose to people’s lives, both young and old, which is sadly all too common for people to not have a positive purpose or goal in life.

Harvard Reference in Screenshot labelled ‘First Tweet’ above is Wrong, correct version can be seen below;

Khan, S., 2019. Cycle lanes are the solution to congestion not the problem. [Twitter] 28 January. Available at: <https://twitter.com/SadiqKhan/status/1089913905604972544&gt; [Accessed 29 January 2019].

Update; Carla is not in the Group.