Excited Pen Tool Variant (Performed on Adobe Illustrator);

Close up of Pen Tool Application (Below), Final Font Overall (Above).

The two screenshots Below showcase the how the outline was created using the Pen Tool on Adobe Illustrator. When the Pen Tool (Straight Lines) is switched to the Curvature Tool (Curved Lines) to complete the shape/outline the Anchor/Corner linking all the lines together must be clicked twice so the Pent line isn’t curved or adding extra curve with the Curvature Tool.

Fill (Crossed out in red diagonal line) and Stroke (Black) were applied to the font by creating a black outline across both exterior and interior of the seven words, the screenshots below demonstrate the tweaks needed to be done so the line is thin rather than thick.

The ‘Excited’ font made earlier on during Task 3 was utilised for the attempt at experimenting with the Pen Tool (An INTOUS Digital Pad was provided although the mouse used more prominently). Multiple layers were produced so the original Font will still be intact. ‘Skia’ font (San Serif and Modern Font Types Utilised) unchanged from the original layout for Excited.

The reason the ‘Excited’ font was chosen is due to it needing a third colour or hint of more detail which felt appropriate once the Pen Tool was applied. The outcome itself has improved to the Pen Tools appliance, making it more solid in appearance as well as structurally which was absence before the application of the Pen Tool.

Excited (Below);

The version of ‘Excited’ that can be seen above focused upon the levels of adrenaline and colours associate to the word referring to this distinctive moment or phase within a situation.

‘Skia’ font (San Serif and Modern Font Types Utilised) is provided for the term with each letter mimicking the increased excitement before the peak and that same excitement lowering after said peak. ‘EXC’ representing rise, ‘I’ being the peak and ‘TED’ being the aftermath of the initial excitement.

Red (Primary Colour) for Stroke and Dark Yellow (Secondary Colour) formed in the Colour Mixer showcase the warm, happy and often manic traits that present during moments of being excited.

Confused (Below);

For the creation of the zany presentation of ‘Confused’ I incorporated three different fonts for each letter scattered in a wonky but readable manner (Presentation similar to the exercise of ‘Down’ Task 1 during Week 3′). Each letter varies in size and degree although words are often turned 90 or 40 degrees so they can be read, conveying the word clearly.

All Fonts link to all the Font Types available from Serif and Script (Trajan Colour), San Serif and Modern (Phosphate) and Display (Rosewood Std) linking to the random clutter associated to the word.

Colour was applied to the ‘Rosewood Std’ fonts to create an upbeat yet incoherent presence linking to word while also retaining sense of character. The three fonts also represent the elements that lead to the state of confusion with no logical attraction between the concepts that are currently misunderstood.

No clear colour palette was added to the font due to the word in question although the font ‘Trajan Colour’ could not adopt different tones of colour or strokes but was used anyway to its three-dimensional exterior.

Angry (Below):

Three Different fonts were used for the word ‘Angry’ to convey the often mixed feelings and triggers that occur when an individual is angry with no one reason to explain the outburst; I tried to convey this through the fonts. ‘Charlemagne Std Bold’, ‘Papyrus’ ad ‘Chalkduster’ being the main three Fonts (Serif and Script being main Font Types from combination for Angry).

The stroke option on the appearance  section was applied to the three fonts with a dark red highlight circling the individual letters of the word itself. Dark Red felt appropriate to the fiery confusion that often accompanies the state of anger.

The ‘Puppet Warp tool’ was used again with the ‘G’ being heavily modified to create a demonic, lavarsque result opposite the clear cut serifs. The letters were individually moved slightly to fit the bulbous ‘G’. ‘Angry’ is turned 45 degrees to display lack of level footing or control over the potent feeling described in the word.

Lathargic (Below):

Final version (Above), Puppet Warp Tool marking Bottom left. Font before change in Colour and Stroke, Bottom Right.

The idea behind the final version interpreting the word ‘Lathergic’ was influenced on the bodily appearance of a slug crawling up a wall with the Puppet warp tool utilised to create the slimy, organic exterior and stickiness often associated to slugs.

The main font used to convey the mock slug through lettering is Myriad Pro (Serif and Display being the main Font Types). Reason for the font in question is it fits the premise of a slug well with the puppet warp tool realising this the full as well as being a San Serif as a Serif would not be suitable due to harsh corners added detail which are key traits of a slug or the word ‘Lethargic’.

The colour grey was achieved tweaking the colour on Appearance using Colour Mixer to mimic to slugs natural appearance as well appeal to the dreary nature of the word being used.

The six photos I chosen out of the twenty one taken within Millroad on Thursday 11th October 2018.

The photo above ‘bulletproof buttercup’ was chosen due to the circular, futuristic san serifs often present scientific-fi shows/films or genre fiction set in the near future. Font itself has an efficient but calming presence showcasing the competence and soothing atmosphere the shop will provide. Out of all six fonts taken this one is the most feminine in its presentation while the rest are either masculine or neutral to both genders.

‘GRILL HOUSE’ main appeal from the 21 photos chosen is calm, almost fatty exterior of each letter due to the rounded corners of the letters as well as the two colour variants it adopts (Black and White/Cream text on a red background).

‘KAILASH’ font caught my eye in regards to its exotic, playful tone it gives out amongst the hustle and bustle of Mill road. The creamy yellow and dark green with the shapes almost replicating the exterior of fruit slices (Pineapples) forms the thoughts and observations I written down within this blog post.

The LIVE SPORTS font arrangement evoked the activity it was promoting perfectly as well as being vintage and linked culturally to Britain and its long history with Football and Pub gatherings. Bulky, to the point nature of the block font displays the masculine subject of the activity in question.

Unlike the other five photos chosen from the ‘Mill road shoot’, ‘VIOLIN MAKER’ photo above primarily set up as a serif akin to more old fashion typography without the complexities and extra details found in say a newspaper title. Its this inclusion of the serif and clear display of capital letters which adds a romantic feel to the overall font.

The final photo above out of the six chosen ‘THE BIKE SHED” had a quant, childlike quality that I felt was akin to what can be found in British Comics like the ‘Beano’ or ‘Dandy’. This proved to be a nice change of pace from the rest of the formal, often popular typography fitting either into Serif or San Serif Text in Capital letters present throughout Mill Road.

The next four images showcase the experimentation performed on Adobe Illustrator using the words ‘Up, Down, Tall and Small’.

Puppet Warp Tool used to warp Down to make appear the individual letters are dragged down to link to work in question. The text was turned roughly 90 degrees to demonstrate the words meaning further. Each letter was individually moved to create the sense of gravity within the words environment. Myriad pro in Bold Format (Serif Font Type) I felt best represented the word in question (‘Down’ Seen Above);

(‘Small’ seen above)

I created seven versions of the word small in the bottom left corner varying from small to big to small again. The smallest text at the Bottom is produced in the shade of red to highlight the word which expanded in this experimentation. The font used is Chalkduster (San Serif and Display Font Type) which I felt best fitted the word as it reminded me of how a child might write out the word (Youth, Innocence).

(‘Tall’ seen above).

The idea behind the experimentation of the font ‘Tall” was to recreate the letters within the word to represent a building or architecture by changing each letters height. The font ‘Stencil Std Bold’ (Serif and Display Font Type) was used to demonstrate the industrial nature behind structural design highlighted above.

The basic idea behind the conception of ‘Up’ is the mimicking the stages of a hot air balloon rising up into the air through multiple versions of the word starting from small to large with the final big font adopting the added ‘Puppet Warp Tool’ to mimic to high altitude and wind blowing upon the word itself.

Tweaks in Axis and Stem were applied to the two letters replicated. Papyrus- Condensed (Serif and Script Font Type) was applied for the word Up due to fitting the requirements above.