Typography (Task 1) Week Three

The next four images showcase the experimentation performed on Adobe Illustrator using the words ‘Up, Down, Tall and Small’.

Puppet Warp Tool used to warp Down to make appear the individual letters are dragged down to link to work in question. The text was turned roughly 90 degrees to demonstrate the words meaning further. Each letter was individually moved to create the sense of gravity within the words environment. Myriad pro in Bold Format (Serif Font Type) I felt best represented the word in question (‘Down’ Seen Above);

(‘Small’ seen above)

I created seven versions of the word small in the bottom left corner varying from small to big to small again. The smallest text at the Bottom is produced in the shade of red to highlight the word which expanded in this experimentation. The font used is Chalkduster (San Serif and Display Font Type) which I felt best fitted the word as it reminded me of how a child might write out the word (Youth, Innocence).

(‘Tall’ seen above).

The idea behind the experimentation of the font ‘Tall” was to recreate the letters within the word to represent a building or architecture by changing each letters height. The font ‘Stencil Std Bold’ (Serif and Display Font Type) was used to demonstrate the industrial nature behind structural design highlighted above.

The basic idea behind the conception of ‘Up’ is the mimicking the stages of a hot air balloon rising up into the air through multiple versions of the word starting from small to large with the final big font adopting the added ‘Puppet Warp Tool’ to mimic to high altitude and wind blowing upon the word itself.

Tweaks in Axis and Stem were applied to the two letters replicated. Papyrus- Condensed (Serif and Script Font Type) was applied for the word Up due to fitting the requirements above.